Master in Business Analytics & Data Science
- Master in Business Analytics & Data Science | Online
The Master in Business Analytics & Data Science program in Online applies a hands-on approach to give students a comprehensive grounding in business analytics and data science, using industry-leading software, tools and applications. Graduates will acquire the skills to effectively implement data-driven solutions in a business landscape dominated by digital transformation.
The Master in Business Analytics & Data Science (60 ECTS) is a one-year, three-term, full-time degree with start dates in October, January and March.
The Master in Business Analytics & Data Science program in Online provides students with the skills, knowledge and expertise in business analytics and data science to leverage technology for optimal results.
During this program, students will:
- Obtain an extensive top-level understanding of the fundamentals of data science.
- Gain hands-on experience with advanced web-based applications and toolsets.
- Learn to use data as a strategic resource and apply data management skills to the business setting.
- A master’s degree from EU Business School Switzerland that is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua
- A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain
- Introduction to Big Data and Data Science3 CH / 4 ECTS
Data is truly everywhere. Digitization, computing and the Internet have revolutionized the accumulation, volume and use of data. Today we can collect, store and preserve more data than ever before. Working with these large amounts of dynamic and unstructured data requires a whole new set of skills and technologies. This course introduces students to the landscape of big data, data science, machine learning and statistics and how they can be used together to derive business value from data.
- The Data Science Toolkit3 CH / 4 ECTS
This hands-on course introduces students to the main tools used in data science, including Python and the Jupyter ecosystem. Students will understand how to create a virtual environment and install libraries for different data science projects and identify the main advantages of Python and R as tools for data science. They will also complete an end-to-end data analysis project using the Pandas library.
- The Big Data Toolkit3 CH / 4 ECTS
Students will learn about the tools available for dealing specifically with big data. Students will gain hands-on experience with the different models available for big data, including SQL databases, NoSQL databases, Hadoop ecosystem and Apache Spark. Emphasis will be placed on the different business problems that each model helps us solve, and their advantages and shortcomings will be assessed.
- Data Security and Privacy3 CH / 4 ECTS
In today’s regulatory landscape, data security and privacy are at the forefront of every enterprise. Students will understand the principle legal structures governing how organizations can collect, store and handle their data; understand the main threats in the cybersecurity landscape; and become equipped with the right set of tools and knowledge for handling them. Real-world examples illustrate the complex nature of ethical and social issues underlying the technology industry and students will understand the best strategies for success from the perspective of security, privacy and ethics.
- Masterclass I1 CH / 2 ECTS
This masterclass, the first of three held throughout the year, will be dedicated to the acquisition of specific practical skills relating to big data and data science.
- Machine Learning3 CH / 4 ECTS
This course will introduce students to the fundamental concepts in machine learning starting from the very basics of a data model and what value can be derived from using machine learning algorithms. Students will learn about the two main types of classical machine learning algorithms: supervised and unsupervised and gain hands-on experience with using these models on data sets using the Python programming language and the corresponding libraries. Emphasis will be placed on choosing the correct machine learning algorithms for a given data set and application. Students will also learn the different metrics used to evaluate the performance of a machine learning algorithm.
- Deep Learning and AI3 CH / 4 ECTS
Deep learning is one of the most sought-after skill sets in the data world and it has made an extraordinary contribution across several industries over the last few years. This course aims to give an overview of the deep learning landscape and establish how deep learning differs from classical machine learning. Students will learn which problems are particularly suited to deep learning and gain hands-on experience with the deep learning toolset in Python.
- Data Visualization and Communication3 CH / 4 ECTS
This course provides learners with the essential knowledge and skills to understand the concept of information visualization with an emphasis on its importance in a business setting. The course will introduce an overview of how data can be encoded visually and how information can be communicated efficiently.
- Data Visualization Lab3 CH / 4 ECTS
This course provides learners with the practical skills to apply the concept of information visualization in a business setting. Students will gain hand-on experience with advanced web-based applications and understand their key role in the data visualization process. This course will be delivered in the format of a lab, in which students will work on creating interactive web-based visualizations.
- Masterclass II1 CH / 2 ECTS
This masterclass, the second of three held throughout the year, will be dedicated to the acquisition of specific practical skills relating to machine learning and AI.
- Business Intelligence3 CH / 4 ECTS
This course introduces students to the main concepts of business intelligence and how they can support decision-making across a wide range of business sectors. Students will become familiar with the main business intelligence tools and applications including data management systems and data warehouses. Hands-on projects will teach students effective business reporting and how to create various visualizations and dashboards.
- Management Information Systems & ERP3 CH / 4 ECTS
This course focuses on the role of information systems in organizations. Students are provided with an overview of information systems and their main components. Through real life examples, students will come to appreciate why information systems are so essential in businesses today and how they can help businesses derive value from data. This course provides a more in-depth view of enterprise resource planning with a focus on supply chain management, knowledge management systems and customer relationship management systems.
- Business Analytics3 CH / 4 ECTS
This course introduces students to the main concepts of business analytics, with an emphasis on the specific applications of these concepts as well as how to implement them in a business environment. Students will learn how to make informed data analysis decisions; draw conclusions from data; examine the underlying statistical principles in business analytics; and apply predictive algorithms in business analytics frameworks.
- Data-Driven Management3 CH / 4 ECTS
This course will provide the theoretical framework for applying formal asset management techniques to the treatment of data. Students will learn how to identify data assets, measure their quality and derive their business value. Specifically, they will learn how to create an effective framework for evaluating the business value of different data assets; become familiar with data standards for quality; assess different techniques to measure data quality and value; understand how to harness data across a large organization; develop the skills to make data-driven decisions; and leverage analytic toolkits to address different business opportunities.
- Masterclass III1 CH / 2 ECTS
This masterclass, the third and final of three held throughout the year, will be dedicated to the acquisition of specific practical skills relating to data science for business.
- Final Project4 CH / 6 ECTS
Students will also be required to submit a final project (6 ECTS/4CH) at the end of their studies and to attend field trips, company visits and fairs as part of the experiential learning method.
Graduates of the Master in Business Analytics & Data Science program can go onto become successful leaders in a range of areas including:
- Business Analysis Consultancy
- Data Science
- Data Analytics
- Cyber Security Management
Some of our courses are available across all four of our campuses. Choose the perfect location for you.
Our admissions process is quick and straightforward and our admissions department is here to help guide you through the process